Cumin is a warm earthy herb that originates from the Middle East and is used in cuisines around the world. The musky aroma is found in dishes from Latin America, India, the Middle East, and North Africa, to name a few regions. Ground cumin goes well in chili, dry rubs and marinades, curries, and savory breads. A simple way to use cumin is to add some to rice while steaming it, making jeera rice.